Owner of Competitive Edge Performance Solutions, Rick Bickerstaff, enjoys helping corporations with strategic planning workshops. Many businesses do not take time to create a strategic plan. If you make time to practice this discipline, it will give you the competitive edge!
A strategic planning workshop should include important conversations with the team including:
Vision: An organization needs a vision. The vision focuses, motivates and inspires the organization’s staff to achieve greatness. When creating a new strategic plan, the company’s vision needs to be reviewed and updated for the current competitive environment.
Core Values: These are the ideals that define your organization. Companies driven by values achieve higher brand and business performance. Establishing or re-visiting your core values is essential during strategic plan development.
SWOT (Strengths – Weaknesses – Opportunities – Threats): The team will offer many valuable perspectives when identifying the company’s strengths and weaknesses. It is important to recognize and leverage your strengths. When a company leverages their strengths, they can reduce weaknesses, capitalize on opportunities and diminish threats.
After discussing these points and more, the company can begin creating a plan keeping in mind the Vision, Core Values and SWOT. Having an expert guide your team through developing and implementing your strategic plan in a strategic planning workshop will greatly benefit your organization!
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